Sears Holdings Corporations
Chicago, Illinois April 2007 to present
User Experience Manager - Online Services

ManageMyHome.com | MyGofer.com | PartsDirect.com

Sears Holdings Corporation, the publicly traded (NASDAQ: SHLD) parent of Kmart and Sears, Roebuck and Co., is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the US and Canada.

Orbitz Worldwide, a Travelport Company–
Chicago, Illinois March 2005 to April 2007
Information Architect

• Support mission critical applications & Orbitz powered consumer storefronts
• Conduct primary R&D.

iLeo / Arc Worldwide, a Publicis Groupe Company–
Chicago, Illinois September 2003 - March 2005
Senior Information Architect / Experience Planner

• Refined existing work estimating tool for design tasks (Excel)
• Co-created 21 process templates for Information Architecture deliverables to establish repeatable process

Client: Cadillac.com
• Planned and conducted usability testing and redesign recommendations
• Wrote and implemented site intercept survey
• Conducted large-scale requirements gathering for feature-function analysis involving stakeholder interviews and
document reviews
• Created detailed site map for major site redesign highlighting proposed functionality additions vs. as-is state


Client: McDonald’s (2 projects)
1) Planned and conducted extensive content audit for Worldwide Marketing Intranet portal
• Developed redesign strategy & collaborated on new visual design style guide to provide consistency


2) Architected & wireframed hybrid promotional Audio / CD-ROM for healthy eating (Bob Greene)
Client: Northern Trust (2 projects)
1) Planned and conducted a Usability & Design Competitive Review to serve as baseline for redesign strategy
2) Research & Designed new process for users to open accounts online (Interaction models and wireframes)

Client: U.S. Army (US Army and US Army Reserve) (2 projects)
1) Integrated 19 websites into one cohesive user experience for U.S. Army (www.goarmy.com)
• Wireframed Rich Media and persuasive content experiences based on web credibility guidelines
• Created usability evaluation test materials and criteria for multi-million dollar project
• Conducted and led vision workshops for online recruiting during wartime
• Developed accessibility section 508 compliance standards audit and recommendations
• Documented original user personas to guide design and development
• Researched and documented ‘Design Technical Specifications’ for GoArmy.com


2) United States Army Reserve web site design: inception to delivery, including leading the style guide creation

CNA Insurance – IT Solution & Architecture Group,
Chicago, Illinois January 2002 - Sept 2003
Usability Solution Design Lead

• Established CNA Usability Team with design standards that Architecture & Development teams adopted
• Redesigned CNA Insurance Agent Portal: CNA Central. Performed heuristic review & created new designs to streamline transactions.
• Redesigned CNA.com corporate site: Comprehensive solution for information architecture & site design, including task analysis, design, site architecture, usability evaluation planning

Diamond Cluster International,
Chicago, Illinois November 1999 - October 2001
Experience Design Group & Center for Technology Innovation
Lead Cognitive Designer – Sr. Associate

• Planned Usability Lab - created specifications and supervised build-out of lab and provisioning portable equipment
• Set standards for intellectual capital, including Field Perspective
• Recommended usability features and strategies while developing use cases and sequence diagrams, insuring that ease of use was supported by the data models and application architecture.
• Created method and document templates, and "best of breed" designs, which supported & standardized our department's designs.
• Collaborated in multi-disciplinary groups with graphic designers, project managers, marketing mangers and programmers to create designs which were attractive, compelling, and technically sound.
• Co-Authored design method “Cognitive Ergonomics for Websites: from Concept to Realization” presented at conference
• Created client proposals and new service offerings
• Integrated usability discipline into “Diamond Object oriented Iterative Techniques” (DO IT)
• Rapidly expanded Experience Design group by recruiting and mentoring team

Neoglyphics Media Corporation, a Zefer Company,
Chicago, Illinois June 1998 - November 1999
Cognitive Designer

• Conducted end-to-end User Centered Design for internet applications
• Delivered training guidelines for Cognitive Engineers
• Designed cost-efficient usability studio
• New business development

Process Management Group, Client: Ameritech.net,
Chicago, Illinois February 1997 - June 1998
Software Tester – Quality Assurance

• Tested database driven website publishing system & billing processes
• Created & conducted test cases

Bell Communications Research (Bellcore),
Piscataway, New Jersey August 1995 - May 1996
Human Factors Engineer

• Researched Multimedia Design Standards for Multi-platform Design Guide

IBM Santa Teresa Labs,
San Jose, California September 1993 -September 1994
Usability Engineer

• Designed & user tested multimedia database
• Supported DB/2 based query products
• Created comprehensive Lotus Notes training for creating software demos

Sun Microsystems,
Colorado Springs, Colorado June 1993 to September 1993
Usability Intern

• Usability tested & simplified a complex installation process for Solaris.
• Aided set up of new usability lab.

National Center for Advanced Transportation Technology,
Moscow Idaho Fall 1992
Research Assistant

• US Department of Transportation report about Smart Highways. Focused on in-vehicle routing and traveler assistance (predecessor to GM On-Star) displays and mapping portion of report.